As a multidisciplinary Brand Creative Partner, I offer end-to-end strategic creative direction—from insights and concept development to visual design, execution and rollout.

With a background in brand image, identity, advertising, and graphic design, I bring over a decade of experience working with startups, mission-driven and luxury brands—leading creative holistically across all stages to ultimately build brand awareness, strengthen positioning, and support scalable growth.

Strategic Approach

  • I develop strong brand-aligned identities, image refinement, insight-driven campaigns, social-first content strategies, 360° marketing & advertising backed by thoughtful, holistic creative strategy that boosts brand impact for clear, measurable results. 

  • Drawing on cultural currency, I create work that resonates across fashion, luxury, beauty, lifestyle, travel, film, and sports. From brand storytelling to full-scale campaigns, I uncover hidden opportunities and translate them into bold, brand-building, and culturally attuned creative.

  • I offer visionary and perceptive creative team leadership, with tailored hands-on guidance, resourceful problem-solving, and smooth GTM design execution—with a strong focus on quality delivery.

  • I develop tailored creative solutions aligned with your brand’s goals—whether that means starting from scratch or refining what already works. The focus is always on forging a strong connection between brand, product, and experience, using design to drive meaningful impact, boost relevance, differentiate in the market, fuel growth, and deliver measurable, long-term results.

  • Powerful brands are built detail by detail. I approach every project, regardless of scale, with the same level of care and intention. With a focus on omnichannel, impact, and inclusivity, all projects are seen through a true humanistic lens which ultimately fuels brand authenticity.

Montreal-based. Working worldwide.

 

Previous experiences include varied work in diverse fields, most notably for fashion, beauty and lifestyle brands, and for agencies such as Sid Lee Montréal and TAXI Canada, for a multitude of clients:

Cirque du Soleil, Adidas, Sports Experts, North Face, One Drop Foundation, Samsung, IGA, SAQ, Keurig, Fido Rogers, Canadian Tire, Heinz, Ombrelle, Viagra, Danone, Audi and more.

Creative Services

  • Creative Direction (Full-Scope)

  • Brand & Marketing Strategy

  • 360° Art Direction & Design

  • Brand Identity, Design Systems

  • Brand Image, Consulting

  • Photo Art Direction

  • Creative Team Leadership & Coaching

  • Content Strategy & Production

  • Campaign Go-To-Market & Post Support

  • Editorial Design

  • Advertising Design

  • Print & Publication Design

  • Social Media Design

  • Casting Direction

  • Styling Direction