FIDO ROGERS
Go Get It — Brand Platform Campaign
ART DIRECTION & VISUAL DESIGN · CONTENT STRATEGY · VISUAL STORYTELLING · 360 CAMPAIGN DESIGN & EXECUTION
DESIGN SYSTEMS & TEMPLATES · BRAND PLATFORM · PROCESS IMPROVEMENT
CHALLENGE
As part of a broader evolution of Fido’s brand platform, the challenge was to refresh the visual language & reposition the brand for a younger, digitally native audience without losing the familiarity and accessibility that made it recognizable.
The campaign needed to modernize perception, simplify service communication, and strengthen Fido’s role as a lifestyle enabler within an increasingly competitive telecom landscape.
APPROACH
I led the Art Direction & Design for the campaign while evolving and updating the brand’s existing visual codes to create a more contemporary, flexible, and digitally aligned expression.
Built around the Go Get It platform, the campaign positioned Fido as a seamless part of millennial daily life, framing plans, deals, and services through ease, mobility, and self-directed living rather than traditional telecom messaging.
Across TV, web, OOH, and on-campus activations, I developed cohesive visual systems and campaign assets while helping shape a centralized digital hub that streamlined how customers accessed and upgraded services.
The work balanced accessibility with a more elevated and lifestyle-driven aesthetic, helping modernize the brand while maintaining strong recognition across touchpoints.
IMPACT
The campaign refreshed Fido’s brand image and strengthened relevance with younger audiences through a more contemporary and lifestyle-oriented visual direction.
By evolving the brand codes and simplifying the customer experience across channels, the work improved engagement and reinforced Fido’s positioning as a modern, accessible telecom brand designed around everyday connectivity and convenience.
