Inspire Better Living Brand Film

For Frank And Oak’s latest brand video and strategic definition, I conceptualized a story that draws on specific social and cultural currency to profile five Canadian individuals whose practices in art, design, music, and lifestyle reflect the brand’s commitment to community, sustainability, and considered living.

Building on the belief that passion for one’s craft, when cultivated with intention, can influence culture through example, I shaped the Storytelling & Narrative Framework and Visual Direction to align each story with Frank And Oak’s core values and long-term brand vision.

From Concept Development through execution, the work prioritized authenticity, restraint, and emotional clarity, resulting in a film that reinforced the brand’s support of local talent while inspiring aspirational yet responsible lifestyles.

The project strengthened cultural relevance and audience connection, elevated brand aesthetics, contributing to sustained brand affinity and resonance across existing and emerging communities, with significant lift in social and ECOMM metrics.