OMY LABORATOIRES

Brand Launch Campaign

FULL-SCOPE CREATIVE DIRECTION · BRAND LEADERSHIP · BRAND STRATEGY DEVELOPMENT · AUDIENCE & CUSTOMER ARCHETYPES

BRAND IMAGE & VOICE DEVELOPMENT · 360° ART DIRECTION & VISUAL DESIGN · CASTING DIRECTION · CONTENT STRATEGY & DESIGN · CAMPAIGN & STORYTELLING FRAMEWORKS

DESIGN DIRECTION · DESIGN SYSTEMS & TEMPLATES · BRAND BOOK & ENABLEMENT · PROCESS IMPROVEMENT · CREATIVE TEAM LEADERSHIP & COACHING

Omy Laboratoires is a Quebec-based skincare and beauty start-up focused on personalized products and an AI diagnostic system for accurate skin therapy, Skin IA. During our collaboration, I enriched and developed Omy’s Brand Guidelines, Brand Strategy, Campaign & Storytelling Frameworks, translating scientific credibility and personalization into a refined, human-centred brand expression. I trained and led the internal brand team and collaborated with external partners to further develop the Brand Image, DNA, Brand Voice, Visual Art Direction, Packaging, and Design Direction.

In parallel, I crafted and directed Omy’s first Canada-wide brand awareness Campaign and spearheaded the launch of its personalized product line and new packaging across all product lines.

Within six months of launch, Omy established itself as the leading Canadian personalized skincare brand, achieving B-Corp certification, pioneering refillable customized formulations, and earning significant lift and recognition as one of the country’s most innovative beauty start-ups.