FRANK & OAK

Let’s Get Intimates Campaign

FULL-SCOPE CREATIVE DIRECTION · BRAND IMAGE & VOICE DEVELOPMENT · 360° ART DIRECTION & VISUAL DESIGN · CASTING DIRECTION

CONTENT STRATEGY & DESIGN · CAMPAIGN LEAD · NARRATIVE & STORYTELLING FRAMEWORKS

DESIGN DIRECTION · PROCESS IMPROVEMENT · CREATIVE TEAM LEADERSHIP & COACHING

Creative Direction for the launch Campaign of Frank And Oak’s first organic underwear line, designed for comfort, sustainability, and everyday wear.

I developed the Visual Narrative to highlight the relationship between underwear and personal lifestyle, emphasizing the “second-skin” effect through styling and imagery that feels natural, aspirational, and intimate.

Across digital, social, OOH, and editorial channels, the Campaign presented a cohesive, elevated Visual System that refreshed brand perception in the intimate apparel category, strengthened audience engagement, and reinforced Frank And Oak’s commitment to sustainable, thoughtfully designed essentials.