Brand Update & Spring/Summer Campaign Launch

As part of a broader multi-year Brand Image Strategy to transform the brand, modernize perception and elevate luxury positioning, I conceptualized this Campaign by drawing on cultural insights and social currency to explore the beauty of human particularities through a series of distinctive Styling Personas, reflecting a contemporary, inclusive perspective on identity and self-expression.

I led the 360° Art Direction, Visual Strategy and execution across photography and Lookbook Design, updating the brand’s imagery to resonate with a younger, culturally engaged audience while maintaining a sense of elevated luxury and enriching the brand’s key audience archetypes.

Recognized with the Infopresse Grand Prix Lux Award for Best Photo Fashion Campaign of the Year, this work contributed to measurable growth in social engagement, strengthened brand awareness, and reinforced the brand’s international luxury positioning — laying the foundation for continued influence in the evolving womenswear fashion landscape.