Creative Direction and Brand Strategy for Superspace, a curated online platform connecting design-forward professionals and collectors with emerging and established art, furniture, and lifestyle essentials.
In a landscape where hybrid and remote work have reshaped personal and shared spaces, I developed the Brand Identity Foundation, Messaging Frameworks, and Comprehensive Guidelines to ensure a cohesive and elevated presentation across digital and social touchpoints.
Through 360° Art Direction, Design, and Content Strategy, I guided the curation and storytelling of products and experiences that inspire modern sanctuaries while spotlighting emerging artisans and small businesses. The work established a distinctive visual and narrative ecosystem, strengthening brand positioning, fostering discovery, and affinity from a highly design-conscious audience.
SUPERSPACE
Brand Strategy & Identity
FULL-SCOPE CREATIVE DIRECTION · BRAND STRATEGY · IDENTITY FOUNDATION · MESSAGING STRUCTURE · BRAND GUIDELINES
360° ART DIRECTION · DESIGN DIRECTION & SYSTEMS · CURATION · CONTENT STRATEGY
In addition to the core branding and curated online catalogue, a dedicated web space was developed to feature articles from contributors, primarily from the worlds of design, fashion, and lifestyle.
Enter Feuilleton by Superspace.
This Editorial Platform was designed to provide context, inspiration, and deeper storytelling for visitors exploring the Superspace approach to modern living. With a Content Strategy focused on discovery and education, Feuilleton complements the brand by highlighting trends, emerging talent, and thoughtful perspectives, creating a dynamic hub that extends the platform’s vision beyond products into culture and ideas.