Visual Direction

Concert Visuals developed for Grammy Award–winning artist Kaytranada in preparation for a major run of North American and European shows.

Grounded in insights around contemporary dance culture’s return to joy, color, and embodied experience, the visual system was conceived as a counterpoint to the darker, over-coded aesthetics dominating live electronic performances at the time.

In collaboration with Christian Boakye-Agyeman, designer and animator, we created a vivid, high-energy visual language designed to travel seamlessly across outdoor summer stages and global cultural settings—from Coachella and PITCH Festival to Art Basel Miami—while remaining unmistakably Kaytranada.

The result was a flexible, mood-driven visual world that amplified the music’s warmth and groove, strengthened audience immersion, and reinforced the artist’s position at the intersection of global dance culture, fashion, and contemporary art.