Exhibition Identity & Poster Design

Poster Design for Peti Pwa, a contemporary graphic design exhibition reinterpreting La Princesse au petit pois through the lens of modern design culture.

The core insight reframed the fairy tale as a metaphor for designers themselves: hyper-attuned, detail-obsessed, and uncompromising when it comes to alignment, hierarchy, and precision, both in their work and in how they move through the world.

The visual language played with layering, tension, and subtle imbalance to echo this heightened sensitivity, translating narrative into form rather than illustration alone.

Reflecting the exhibitors’ shared passion for sport and design, the project extended into a conceptual Nike iD collaboration, grounding the story in contemporary culture and reinforcing design as a lived practice: physical, obsessive, and expressive.